Willoughby Design

The research-backed design system shows how smart packaging influences up to 85% of shopper decisions at the point of sale. Packaging Design & Consumer Behavior: Key Findings 73% to 85% of purchases happen at the point of sale , so brands that optimize packaging can directly drive sales at the critical moment of decision. Design that blends behavioral science with visual strategy grabs attention and guides choices, helping brands turn shelf presence into measurable revenue. In-market testing of packaging predicts real consumer reactions , allowing brands to reduce risk and make data-backed design decisions before full-scale launch. Most people make up their minds before they even reach the register. Studies from the National Library of Medicine show that 73% to 85% of purchases happen right at the point of sale, and a product’s packaging can be the deciding factor. In other words, packaging design directly shapes what gets sold and what gets skipped . At global branding agency W...

Have you ever partnered with a creative brand agency in Missouri? If so, you need to determine the working culture, expertise, service specialization, and price factors before selecting a name. Today, innumerable platforms are available in this competitive era. Picking the right agency for your branding needs can be challenging and tiring. Thus, we are here to help you. Here are some questions and facts that surely help you choose the best one among the rest, and optimize your branding objectives. Key things to know about a brand agency:  What are your business goals? The vision behind our company is to provide each client with satisfying, exotic, and extraordinary branding solutions compared to other branding agencies in the city. How many years do you have in this branding field? In this branding field, we have completed 25 years. This is a woman-owned branding agency in the USA, serving the business world. We are the second-generation owners, who take forward our l...

The business market is vast, and to thrive in this competitive marketplace, brand identity creates a huge impact. The brand identity isn’t just a logo; it is the audio and visual personality of the brand image. To leave a legacy in the business landscape, making the brand recognizable to the audience and memorable over the years is most important. To make this possible, your business requires strong brand identity solutions .  Let’s continue reading to know much more about the importance of brand identity.   What are the elements involved in brand identity? The five crucial elements involved in brand identity are Strategic planning for brand naming, Logo designing, Integrating the right brand voice, Enhancing brand experience and Maintaining consistent brand identity. Wish to learn more? Check this . Brand strategy for naming the brand  When naming the brand, it should not just sound like words; the name should convey the brand's core values and seem interesting t...

Have you been thinking of expanding your business? Are you failing to see any directional growth? If so, perhaps you need a strategy. Achieving a concrete plan is only possible with top brand strategy consulting services . Do not assume that strategy consultation is only for large businesses. In 2026, it is a necessity for every startup and small business. Both service and product-based businesses need a brand strategy. Keep reading to see if your business needs it.   Startups and early-stage businesses: Are you a startup engrossed in developing a product and promoting it? If so, it is time to look ahead of it and focus on something more. Yes, you must now try to excel in crafting a successful brand. When you’re a startup, the lack of direction and strategy will only cause chaos for your business. Here, brand positioning services or strategy consultation experts can show you the right direction. You will clearly view your target audience, map out the USP, and the lo...

If your small business is not growing well, you can take help from an experienced brand consulting agency. These companies offer commendable services and complete assistance. TL;DR: How does a brand consulting agency help small businesses Your brand needs a clear strategy to survive in a competitive market. Brand consulting agencies help your brand increase its visibility and promote it to its target audience. Make a strong brand voice to make a stronger impression. A brand consulting agency helps your brand work smoothly from production to sales. Competing with large and established brands is not easy for a small business. For this reason, many small business owners take consultation guides from a reputable brand consulting agency to enhance their brand experience. If you are also wondering how a brand consulting agency will help your small business, you can expect the following benefits. Outline a clear and transparent brand strategy . Many business owners start their own e...

Without providing a strong brand experience to the audience, the brands cannot thrive for long. When the audience comes in contact with your brand, a strong brand experience happens, and your brand promises seem fulfilling. Contact the corporate branding service to enhance brand experience with their branding strategies. Additionally, with regular monitoring and data-driven analysis of how consumers perceive your brand, you can strive towards improving the perception levels. Let’s discuss in detail. Product packaging design is important for a strong brand experience   What type of packaging style improves the brand experience for consumers? For an effective brand experience, the brand identity should be maintained consistently, even on packaging. Therefore, brands should attentively design packaging, shape, and the message conveyed on it. Furthermore, the audience nowadays is interested in products packed with environmentally friendly designs. Therefore, it is a great ...

Your business should have a digital presence in 2026. Otherwise, you’re way behind your competitors. Digital branding service providers can help you gain an advantage with their expertise. TL;DR: Essential components of digital branding services  Having a brand strategy in place can help put your marketing efforts in the right direction. An expert can help achieve a cohesive visual identity on social platforms and the website. Professional service providers will ensure the brand message is cohesive on your website, social media, and emails. The website is the first thing that prospects visit. Hence, experts will work on streamlining it.   Going live on digital platforms is an essential step for today’s businesses. If you’re not active on social media or have a published and updated website, you’re way behind the competition. Here, digital branding services can help you build a reliable online presence. Experts use the right strategies, methods, and design techniques t...

Scalable business growth requires a brand strategy that establishes a strong brand identity in the public eye. If there is no noticeable growth in business, even with an attractive logo design, the problem is the brand strategy. Without a clear branding strategy, even an extravagant one. Seek assistance from brand strategy consulting services to bridge the gaps in brand identity with strategic branding. Let’s discuss further. Importance of Brand Identity  What is brand identity? In subtle words, brand identity is the face and voice of your business. It includes visual and verbal elements. A reliable digital marketing agency strives to maintain a consistent business brand identity throughout the official business website, social media platforms, and other Google listings. Wish to know more? Check this . What aspects are addressed in brand identity? The brand identity design firm focuses on two strong aspects of brand identity: logo design and brand voice. The branding e...

Brand identity is much broader than a logo. Every key element in brand identity ensures an impressive and easily recognizable brand identity for the audience. Consult the top branding agencies for flexible and customizable brand identity for new businesses and rebranding. TL;DR: importance of brand identity in branding An authentic brand name attracts the audience, hence it is the cornerstone of brand identity. A well-strategically developed logo can speak 1000 words about the brand. The brand voice should clearly convey the business intentions, hence building trust in the audience. Consult the globally recognized branding agencies for branding identity prototypes, saving money on flawed brand designs. Seek services from client-centric branding agencies to engage the audience with brand identity and remembrance. Brand identity is the integration of visual and verbal expressions of a brand. Strategic brand identity reflects the authenticity of the brand legacy. Every business, fr...

In several ways, you can enhance the performance and knowledge of your team. One such way is a brand strategy workshop . However, you must prepare your team for such sessions. Ensure that they enter a workshop with clear alignment, context, and the right mindset. Otherwise, they will be confused throughout the session and waste time. So, here are five ways to prepare your team for this workshop.   Explain the workshop’s purpose The first thing you want to do is explain the purpose behind the workshop. Is it for enhancing corporate branding service or building customer experience? Let them be clear about the message conveyed through the workshop. It will help your team participate more mindfully with a goal in mind. You can share the objectives in advance before the session commences. Head to this page for additional information. Share all the background material and pre-work requirements Preparation for any workshop is essential. So, it is crucial to provide the team wi...

Have you ever wondered why a creative brand agency is in higher demand than ever? These agencies offer unique, long-lasting, and strategic solutions to elevate your brand. They attract the right audience to sell your products or services and deal with your competitors. However, several businesses are unfamiliar with when and how to connect with them and use their services. So, let’s discuss them further. What are Their Services and Functionality? A recognized brand studio excels in outstanding branding services. From consulting to innovations to designing, you can ask them about everything. Here are some prevalent branding solutions they provide: Surface Design:  These studios also design authentic and iconic looks for your brand. They offer surface design solutions that add aesthetic value to your goods. Private Labelling:  Labelling is necessary to enhance your product’s appearance. A good-looking label captures more attention. It also allows customers to give ...

You need social media to sharpen or enhance your customer’s brand experience. The more positive you make users feel about your brand, the more likely they are to invest in you. You must aim to become a part of their everyday lives. TL;DR: Social media and brand experience Social media creates direct content engagement or interaction with users. You can establish an emotional connection with the customers. Having a consistent flow across platforms helps build a positive brand experience. Insights and data on social media help better understand audience behavior. Social media has a significant part in building a brand experience. You must understand that an experience is not connected only to the product or service offered. In fact, it also includes the way your brand makes people feel from within. For this, digital branding services can help convert your social media into a powerful experience-building tool. You slowly become an active part of users’ everyday lives. Let’s discuss wa...

Branding is more about creating taglines and logos for a brand. It is key to define your goods or services, and also a way to connect and interact with your targeted audience. Without a defined brand strategy, you might not gain attention from potential clients. TL; DR: Small or medium-sized businesses benefit from branding services. This service builds strong credibility and trust. It offers a lasting identity for your business. Powerful branding also establishes a deeper connection with the audience. Lastly, it showcases your services and products clearly. Small and medium-sized businesses often face challenges while connecting with desirable clients. Helping them to build a great website or branding is essential. But, building a secure and efficient branding all alone is beneficial? It depends on the knowledge and resources you’re using to create it. However, seeking help from a full service branding agency to build a strong online presence is fruitful. So, let’s discuss this fu...

Trust is a crucial factor in retaining customers in this competitive era. Having a credible brand is the only way customers will trust your services and products. It also builds long-term loyalty. TL;DR: Building a trustworthy brand Building trust encourages buyers to purchase more from you Buyers feel more confident about your products or services Thinking beyond profits and understanding buyer needs is essential Being consistent across social platforms builds credibility Focus on working on online reviews and feedback Everything works on trust in today’s world. Without honesty, your business will fail to retain customers. Hence, you need to create a brand that looks and feels credible and provides trustworthy services or products. Having an honest, brand activation services builds long-term loyalty. So, you must do the right things to create a loyal brand. Let’s discuss this further. Importance of trust in branding: How can building trust benefit my brand? In a jam-packed ma...

  Surface Design: Key Findings Color, type, and texture shape how people perceive your brand , so align them strategically to boost recognition. Surface design lets brands evolve visually while keeping their identity intact , making every update feel intentional. Thoughtful packaging can spark conversation and build loyalty , so use it to strengthen customer connection and trust. People might not notice it, but color, font, and texture steer how they feel about a brand . Studies suggest that color alone can make a brand up to 80% more recognizable , largely due to the emotional and psychological responses it triggers, according to   Straits Research . Surface design ties it all together , while cohesive visual details can make a product feel premium, trustworthy, or approachable. Patterns, finishes, and materials turn packaging and products into tools for recognition and connection . And it helps brands stay consistent throughout holidays, trends, or limited editions....