Brand Design Expert Unpacks Why 85% of Shoppers Buy Based on Packaging
The research-backed design system shows how smart packaging influences up to 85% of shopper decisions at the point of sale. Packaging Design & Consumer Behavior: Key Findings 73% to 85% of purchases happen at the point of sale , so brands that optimize packaging can directly drive sales at the critical moment of decision. Design that blends behavioral science with visual strategy grabs attention and guides choices, helping brands turn shelf presence into measurable revenue. In-market testing of packaging predicts real consumer reactions , allowing brands to reduce risk and make data-backed design decisions before full-scale launch. Most people make up their minds before they even reach the register. Studies from the National Library of Medicine show that 73% to 85% of purchases happen right at the point of sale, and a product’s packaging can be the deciding factor. In other words, packaging design directly shapes what gets sold and what gets skipped . At global branding agency W...