Willoughby Design

Creative director Zac Posen leads GapStudio’s Fall/Winter 2025 campaign with a capsule built on heritage and modernity.   GapStudio's Latest Campaign: Key Points Starring Gwyneth Paltrow and her daughter Apple Martin, the campaign was shot by Mario Sorrenti under the creative direction of Zac Posen. "Collection 03" brings together 38 pieces, including denim cut with anatomical seams and satin slip dresses that add softness. The campaign highlights Gap’s identity as a brand balancing heritage and cultural relevance. GAP INC. is once again drawing on its history of cultural campaigns. For Gap Studio's Fall/Winter 2025 season, the brand turned to Gwyneth Paltrow and her daughter Apple Martin to bring their story to life. The mother-daughter duo appears in photographs by Mario Sorrenti and a short film directed by LOOK and Julian Klincewicz, with creative direction from Zac Posen. The work is framed around memories and individual style, showing Martin reaching in...

If your products are falling short in sales, even though they are of good quality, it is not because of product quality; it is about branding. Digital businesses need a reliable branding consultancy to develop brand packaging design that is attractive to consumers. Although many agencies only pay attention to brand strategy and identity, they often neglect the brand experience services, which are also crucial in pitching sales. Willoughby is the best branding agency for brand strategy, identity, and experience services. Let us discuss in detail.   Brands need curetted brand experience services Brand experience is how the audience feels when they come in contact with your brand. It could be through your website, ad campaign, and social media posts, videos for your product label design and quality, or customer support. Willoughby helps to create a positive brand experience for your audience, building a strong emotional connection through all your business social presences. Brand l...

An extraordinary and beautiful branding captures everyone’s attention. However, if your products lag behind marketing tactics and don’t seem very interesting, it might be due to poor branding. In such cases, connecting with a branding and design agency is a game-changer. Professional companies have experts and design specialists who deliver tailored and unique branding solutions to elevate your brand. Choose Willoughby for all your branding needs. Let’s explore more.  Why Branding from Willoughby? Willoughby is one of the trusted and reputable brand marketing agencies in Kansas City, serving its clients across 60-plus companies globally. It is a nationally-certified, women-owned organization specializing in brand innovations, brand invention, design, packaging, private labeling, and more. Choose the one that best suits your company’s branding needs. Here are some reasons to connect with this firm over others. Support from Professional Marketing Experts: Having someone exp...

A brand visual identity is much more than a logo and a tagline. It reflects your company’s vision and attracts more potential clients and employees towards your business. However, to do such things, you must create a beautiful branding. Sometimes, businesses fail to achieve the growth they have always dreamed of. It is because of poor branding and design. In such cases, choosing identity services from a professional agency can be the best bet. These agencies offer eye-catching designs that highlight your brand. Let’s explore more.  What is a branding and identity service? A branding and identity service is a crucial part of a brand strategy. It helps you attract more attention from potential buyers or customers. It showcases your brand’s vision of life, appearance, and a trustworthy personality. A good branding includes your product’s significance, name, history, visual identity, and more. Why does your organization need one? Do you also think your business doesn’t need a br...

Positioning the brand means putting it out for customers to identify it. The ultimate aim is to let people know the brand's true mission and message. When you do it effectively, your brand attracts the right customers and enhances their loyalty toward you. Therefore, companies hire brand strategy consulting firms that can help with overall brand strategy and positioning.  Using market segmentation In this positioning method, consultants and businesses create buyer personas. They usually target customers based on their demographics and geographic to sell a particular product. For instance, if a company sells beauty products for acne-prone skin, they’ll likely target young adults. Moreover, customer behavior patterns are noticed to see which brand they’re more loyal to. Lifestyle also plays a vital role in understanding a customer’s favorable products and habits. Companies use market segmentation to learn which customers to target for brand positioning. Competitor analysis The...

Branding plays a forefront role in reaching your brand to the audience and building an emotional connection with your brand. Let’s see how strategic branding from a reliable brand consulting agency helps create a unique brand voice with a future-ready brand storyboard to stand out in your competitive marketplace. Define the pinnacle point of business Brand identity serves as the pinnacle of any business. A well-defined brand identity helps build a good connection with the audience. Branding agencies shape your business brand identity. They develop a convincing brand identity about the business values and personality, maintaining the same consistency throughout all the social platforms to build brand loyalty.  A strong and impactful brand identity also helps to position your business among your competitors, winning a good position in less time. Shape your rebranding with branding agencies Branding agencies help rebrand your business with a brand strategy to stay competitive i...

A new brand needs visuals to look attractive and have an identity. Hence, there is a consistent need to invest in branding and design services . It is essential to help you look professional and authentic. Let’s discuss more.  Logo design Your logo and company banner are essential all the time. People will not relate to you if you do not have a well-crafted and brand-aligned logo. Meanwhile, paying attention to the creativity and messaging is also important. It is impossible to do this without the best brand strategy consulting firms . These companies work with several businesses and know exactly what works in every industry. So, you can benefit from their knowledge and expertise. There is also no need to break your head thinking about new ideas or logo designs. Let the expert take over. Providing comprehensive brand design services When you sit down to design a logo, you may miss the brand value, concept, and messaging. Meanwhile, a dedicated brand design company remembers t...