Willoughby Design

Your business might have a different goal from others. Hence, some other brand strategy wouldn’t work for your business. If you are in clothing, hospitality, consulting, or coffee business, each will have a unique voice. Therefore, you need a creative brand strategy that leaves your competitors startled. Furthermore, it should connect with your customers. However, it can be challenging to find your brand voice. Here is your guide to finding your voice.                  What services are you known for? Firstly, you need to understand what you stand for. For instance, what is your unique selling point if you’re a skincare brand? Perhaps you’re known to provide products with minimal ingredients or exfoliating benefits. After determining your USP, you must pick an approach to communicate it to the audience. In this case, your voice can be calm, informative, and compassionate. So, this is the correct way of choosing your brand voice. Now, this is...

  This highly dynamic market challenges every business, whether large or small. The intensity and level of competition are rising every minute, putting enterprises in a strenuous situation. The competition is an opportunity at times, and it can be harsh sometimes. An enterprise operating seamlessly for decades may fail due to market dynamics. Organizations with a sturdy brand identity system can survive the volatile market.                           The Reasons Your Business Fails: An Unimpressive Brand Identity: The casual attitude doesn't work every time. Your business requires keen attention to detail to surpass competitors and build its identity. The process starts from day 1. Brands struggle due to their lack of attention to their identity. The brand's name, logo, colors, and vibes should reflect vision, mission, and story. An unimpressive brand identity will never lead your business to its goals. Therefore, it'...