Willoughby Design

  Key Takeaways: A distinct brand identity rooted in relevant values and behaviors outperforms retrofitted global imagery. Culturally relevant packaging and design elevate brand perception, spark engagement, and build trust. These localization strategies have shaped Willoughby Design’s approach to helping global brands thrive in the U.S. market and beyond. 84% of marketers say that localizing content has had a moderately or highly positive impact on revenue growth, according to a 2023 report by Unbabel.     For international brands setting their sights on the U.S., this means one thing: it's not enough to simply translate marketing copy. It demands adapting and sometimes reimagining brand identity to speak to the unique preferences and sensibilities of geographic target audiences to ensure clarity and resonance. Localization is more likely to forge meaningful connections with new audiences and lead to faster and more sustainable growth. Agencies like Willoughby Design ...

  Are you looking for a brand strategy consultant for your business? With a team of professional consultants, Willoughby can work with your creative team to develop a brand strategy that brings you on the map. Whether it is creating a roadmap, considering each critical element and metric, or tracking the progress of your brand strategy results, the consultants at this company will not leave any stone unturned. However, brand strategy development and consultation are not the only services offered by Willoughby. You can also find the following three critical brand services.                   Brand Identity If your business struggles to have a stunning and memorable identity in the market, your overall business growth will suffer. The lack of an unforgettable brand identity has caused the downfall of several businesses. You wouldn’t want it to happen to your business! Hence, you must contact Willoughby. The branding and identity design se...

  The time spent on building your brand feels like nothing when it succeeds. But what if it fails to satisfy the audience? Even such a thought can intimidate entrepreneurs and business owners. Most brands fail due to poor delivery. Their ideas are not efficiently portrayed in the market and to the audience. As a result, they fail to create a sturdy and stable customer base. Preventing such outcomes is possible with the incorporation of an extraordinary brand identity system . Allow Willoughby to handle this matter. Brand identity development and management services from this firm restore a balance between the brand's expressions. The visuals and verbals are optimally used to draw the audience's attention and retain them.                                      Brand Identity: What is considered an individual's identity? Is it restricted to his appearance and voice? Probably not! Similarly, b...

  The visual, experiential, and other types of elements contribute to the brand's identity. With the help of these elements, you can create a unique identity that helps you stay ahead of your competitors. However, when you own a B2B business, you may struggle with establishing a strong brand. You may not know what you can do to make your brand memorable. Branding and design services can help you. So, let’s discuss more about it.             The balance between style and substance Various businesses are trying to add fun colors and unique personalities to stand out with their B2B branding. But is it necessary? The most important aspects of all your B2B interactions will be your confidence and the simplicity of your business. Even when you have a fun brand, if there is no clarity, your target audience may not understand what your business offers. Hence, you must prioritize these aspects over appearing fun on the internet. When does B2B branding work? B2...

  A creative brand strategy for your business can help you answer the question, “How can we get there?”. It provides a clear roadmap to follow, ensuring you create a lasting yet evolving foothold in the market. But how do you develop a creative brand strategy roadmap for your business? What do you include in the roadmap to ensure your team has the marching orders to follow and bring business results?                                                                       Let’s find out. Vision Start by describing the vision for your brand. Think about where your brand can reach or achieve in 5 or 10 years. It could be an increase in revenue, becoming a mainstream brand in the market, expanding your customer base, or going global. Purpose Why did you start your business? What is your motivation behind continuing...

  Your brand is more than a logo. It represents your voice, values, message, and how the audience perceives you. Over time, your brand will become outdated, and customers might feel disconnected. That’s why you need a brand refresh. It does not signify you need to start again from scratch. Instead, you build your brand image to reflect growth, evolution, and relevance. If you ever feel lost, sign up for brand consulting .                                                        Your visual identity feels outdated Do you remember when you updated or designed your brand logo, image, and font? No? It needs an update. The design trends change overnight, and decade-old branding can convey the wrong message about your brand. Therefore, consider partnering with a brand consulting agency to understand the process for a fresh perspective. You have outgro...

  Do you want to build a strong brand presence in the market? If so, you need to create a brand strategy roadmap. However, do you know how to build such a roadmap? If not, we suggest you consult a brand consulting firm. The professional team of brand managers will help you create a brand strategy roadmap and ensure you achieve all your goals while removing any key blockers with the right strategies and tactics. But how does a brand manager from a consulting firm track the success of the brand strategy? It’s simple! They maintain a scorecard. A brand manager’s scorecard is unique to each business they work with. Here are 4 elements of this scorecard, ensuring you can track your progress.               Brand Wealth A brand manager’s scorecard will have all the details about your current brand wealth and how much you want to grow in the upcoming fiscal year. It will include your net sales, profits, growth margins, and market spending. You can compar...