Willoughby Design

Branding should always be consistent. It cannot work without proper guidelines. It becomes scattered and confusing. The style of your brand guides your image. It provides structure and clarity to your goals. When your customers see coherence in branding and identity design , with familiar colors, fonts, and visuals that are consistent everywhere, they trust your brand more. Define Core Elements Some core elements can decide how your brand is perceived. Consider using a logo. You must know when and where to use the primary and alternate logos. Use exact colors with hex, RGB, and CMYK codes. It is important to be consistent when using primary and secondary colors. In addition to this, consider the typography with brand visual identity . You must choose the right fonts that reflect the exact personality of your brand. Set clear rules for font size, weight, and spacing. Establish Visual Guidelines The right filters, lighting, and subject focus are necessary for images. You must define thes...

When you have put so much work and effort into creating your brand, you would want it to succeed. However, when you make silly branding mistakes, it can hamper your brand image and can quickly turn into a huge nightmare. In such a situation, a brand consulting agency can come to your rescue. Such an agency can help you avoid common mistakes that may pull your brand back on your journey to become successful. Let’s talk about some of the most popular branding mistakes.  Taking inspiration from other brands You may want to take inspiration from successful brands like Apple or Samsung when working on your brand image. However, you will not achieve the success you aim for when copying other brand’s aesthetics. Instead, you should create a unique aesthetic to help your brand stand out. Just focusing on the brand It can be a tricky thing to understand. You may think that you should only be focusing on your brand. However, your focus should be the people that you want to serve. You may ha...